BEFORE YOU ENTER
The decision is made. The route is not.
Your team knows the business, but lacks local insight and capacity. The project stalls while the window of opportunity narrows.
BUILT FOR: Health & regulated products · Consumer brands · Investment & real estate · Corporate & B2B · Startups & scaleups
AFTER YOU ENTER
You are in the market. Revenue is not.
The product or service is live, but demand has not followed. The positioning is not landing, marketing and sales are disconnected, and activity is not converting into predictable revenue.
STRATEGY · FINANCE · BRAND & MARKETING · BUSINESS DEVELOPMENT · DELIVERY · DATA & TECH
Selected Work
Six markets. Six different commercial problems.
B2B clients acquired
customer base growth
capital committed
Capital structuring for a €250M real-estate development
months to launch-ready
monthly booking revenue
Multichannel marketing and AI growth for a watersports business in Costa Rica
asset value
Ways to work together
We are usually called in at one of three moments: before the decision, while the route is being built, or after the launch when the revenue has not followed.
COMMERCIAL DIAGNOSTIC 1 week · from €750
A 2-hour working session and a three-page note: where the route to revenue breaks and what to fix first.
Ends with: a first step you can act on this month. The fee is credited against any project that follows
MARKET ENTRY SPRINT 8 to 12 weeks · from €15,000
When the route needs building, not describing
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Local market and competitor assessment, channel prioritisation
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Proposition localised, including what may legally be claimed
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Marketing, business development and distributor strategy: first outreach and early pipeline
Ends with: the route built and the first conversations live
MARKET OPPORTUNITY REVIEW 2 to 3 weeks · from €3,000
For deciding whether to enter, open or invest at all
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Market size, realistic share and who you take it from
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What it takes to be allowed to sell: regulatory, claims, licensing, local partners
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Route options with cost and timeline
Ends with: a go or no-go decision you can defend internally, to a board or to capital
GROWTH SPRINT 6 to 10 weeks · from €9,000
When you are already in the market and the revenue has not followed
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Where demand is actually coming from and where the money is being lost
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Marketing and funnel rebuild, pricing and offer correction
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Testing plan with the numbers attached, so spend stops being a guess
Ends with: the channels that pay back identified and running
COMMERCIAL BLUEPRINT 4 to 6 weeks · from €8,000
When the decision is made and the plan is missing
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Market and customer priorities, positioning, offer and pricing logic
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Route to market and partnership strategy
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The financial model behind it: volumes, unit economics, budget priorities
Ends with: a 90-day plan with KPIs your team can execute, and numbers that hold up to scrutiny
When the commercial result needs an experienced owner
Senior commercial leadership through launch and beyond: weekly decision support, management of marketing, sales and suppliers, partner development, market tests, pipeline review. Available as a continuation of any project above.
Ends with: repeatable revenue
LAUNCH OFFICE Minimum 3 months · from €6,000 per month
HOW WE DE-RISK THIS
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Fixed fee and defined scope agreed before work starts
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The specialists on your project are named in the proposal, before you sign
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Media, production, travel and advertising budget are paid directly, with no commission
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If after the first week our read of the market does not match yours, we stop and you pay for the week
About
Most companies hire an agency for the marketing and an adviser for the financials, and the two never meet. We work as one team against one commercial objective, and every project is led by one person who is accountable for the result.
ALISA
COMMERCIAL STRATEGY AND GROWTH
ALENA
SERGEY
BRAND AND GROWTH MARKETING
FINANCE AND MODELLING
For each project, we also bring in specialists for the market you are entering: art direction, CRM and performance, PR and production, local research, regulatory and technical expertise.
Common Questions
Discuss your project
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